Clubs would like to send broadcasted emails (marketing / promotion / notification) to groups of curlers based on what they've purchased.
Currently they have to use MailChimp for this, but MailChimp has gotten expensive and restrictive. It's also probably a lot more complicated than most of our clubs want.
Curling IO should have broadcast emails built-in. There are costs to sending broadcast emails, so we might need to implement an email credits system with monthly grants and an option to purchase additional credits when / if needed. TBD.
We also need to be careful we're sending broadcasts from a separate stream / IP than our transactional emails (stuff like login links and receipts) or deliverability of transactional emails will deteriorate.
I think we'll start very simple with just plain text email blasts, but may build out a better UI and segmenting logic down the road, depending on what our clubs need.